EXPERIENCE
SVP|Executive Creative Director, FCB, 2021-present
Set and managed the creative vision and tone for the agency’s largest brand, Walmart
Led the reputation-based work for Walmart that gave voice to their efforts in Sustainability, Community Giving, Employee Opportunity, US Manufacturing and Small business investments/relations among other endeavors.
Created a culture of inclusivity that puts people first and was reflected in the work generated by the team
Highlights
Increased revenue in the first year on the business
Delivered the highest scoring commercials of the year of all partnering agencies per Walmart’s metrics
Created the campaign idea that aligned all Walmart creative
Creative Director, BET, a ViacomCBS Network, 2018-2021
Managed teams of writers, producers, editors and graphic designers
Delivered concepts, presentations, series/season launches, specials, episodics, interstitials, movie stunts, trailers, key art, social assets and tentpole special events
Liaised with Ad Sales, Research, Marketing, Social Media, Legal, PR, Programming show creators, show development, production companies, BET News, show talent, and affiliate networks to create promotional campaigns that drove audience engagement across multiple media platforms
Highlights
Developed the Tales Season 2 promotional campaign that won a Promax, Silver
Led promotions for The Oval, the #1 cable show among African Americans
Launched linear promotions for The BET Awards 3 months into the Covid-19 pandemic. The show gained a 3% lift in positivity rating and was named the #2 Award Show on cable for 2020
Creative Lead|Director, Branded Content, Mashable, 2016-2018
Established creative standards for the Branded Content department which equipped Ad Sales with an additional marketable product and generated a new revenue stream
Led, managed, and guided digital creative across multiple mediums
Applied data driven insights to develop strategically led creative
Highlights
Worked with the National Parks to produce one of the country’s first live streaming donation drives
Wrote and published an article for the editorial team that garnered praise and re-tweets from Salesforce CEO, Marc Benioff and former CEO of Reddit, Ellen Pao
SVP, Head of Creative, Commonground|MGS, 2007-2015
Grew the company from a start-up specializing in experiential and direct marketing, to a full service advertising agency servicing multiple international brands delivering broadcast, print, digital, social, OOH, experiential, point of sale, brand design, and show development
Led and managed the creative vision and output for the agency
Launched the New York office
Highlights
Awarded Ad age Small Agency of the Year (11-75)
Awarded Essence Festival’s highest honor “Sponsor of the Year”
Wrote and executed the highest scoring broadcast commercial for effectiveness among all multicultural ads in the technology sector - the Wall Street Journal
Wrote and executed the highest scoring digital ad for effectiveness within Verizon for 2014 - Ace Metrics
Advanced Coors Light from being the #4 to the #2 selling domestic beer brand in the US in 2012
Launched the country’s first and largest national step competition initiative for Sprite as a way to re-engage their core target in all mediums including: digital, outreach experiential, print, retail
Associate Creative Director, Leo Burnett, 2000-2006
Created, presented and executed award-winning work for national and international brands
Re-pitched and successfully retained the $200mm Army account
Created a Cannes award winning guerilla campaign for Nintendo
RECOGNITION
Cannes, Gold Lions
Chicago Creative Club Awards, Best in Show
Chicago International Film Festival
Promax Awards, Silver
ANA Grand Prize for Campaign with Significant Results
Ad age Small Agency of the Year (11-75), Gold
Chicago Addy Integrated Campaign: Stand Up Its Miller Time, Bronze
Chicago Addy Mixed Media: Stand Up Its Miller Time
Pro Awards, Best Multicultural/Ethnic Campaign
EX Award, Bacardi Flavor Exchange
Communication Arts
Effie, Winner
Addy Awards, Golds
Athena Award, Silver
Kelly Awards
Obie Awards
EDUCATION
Master of Science • Mass Communications • Advertising
Virginia Commonwealth University • VCU Brandcenter
Bachelor of Science • Health Sciences • Health Administration
Minor: Business Administration and English
James Madison University