This is a love letter. A love letter from your mind to you that reframes mental health as a relationship that needs love and attention. Once we begin to give it the effort it needs, we'll be more successful in reaching life goals.
These are a few launch pieces in the campaign that has an ongoing investment for at least the next 3 years.
2.8B impressions, 21MM in donated media, 116% lift in positive sentiment towards mental health from intended audience in just 5 months
This film honors the stories of those who come through Walmart’s doors everyday with the dignity they deserve.
The New Norm
These promo idea explored identity, sexuality, generational differences and mental health all through eyes of a group of 20 something year old friends.
Included is a snapshot of some of the marketing mix that lived on linear, social, digital, and experiential platforms for both seasons.
This was a 6 video content series chronicling Kevin Hart's quest to become the first 3-time MVP of the NBA Allstar Celebrity Basketball game. The series was created as a way to seamlessly integrate Verizon's products and demonstrate its network strength by helping Kevin Hart on his journey toward making history.
More importantly, it was a way for Verizon to take advantage of the NBA Allstar weekend knowing that Sprint was the sponsor of the weekend.
Included pre roll, social posts, Kevin utilizing his social channels, social influencers posting, Verizon's social channels and content series.
This short film was created for “Through A Black Lens”, a digital film platform created for American Family Insurance during Black History Month. Debuting first at the American Black Film Festival in Miami, it was a great way to garner buzz surrounding the program.
Included microsite, testimonial videos, online panel discussions moderated by Harry Lennix, print, digital banners, consumer contest, film and a celebratory event held at the African American Film Festival in Miami.
The show took popular Hip Hop and R&B songs and made mini films out of them. The promos alluded to the themes of each episode while highlighting the songs that inspired the stories.
Included a full 360 plan with crafted content for each platform.
This spot listed all the popular songs that served as inspiration for this seasons stories. Visually the graphics depicted the tone of each episode.
4 episodes out of 10
Each song/object has a story. Thus the mic in each one.
Broadcast appealed to current fans of the music with never before seen footage and stories.
Social used iconography associated with each group or individual to draw in a whole new audience.
Included teasers, concept spots, ID spots, episodics, BTS interviews, online trivia and digital and social amplification across all channels.
Key Art/Print developed in the tradition of the late 90s, early 2000 poster art often created by record labels.
You alone can do some amazing things but with the right network behind you, you can reach heights unimagined.
Included a full 360 marketing mix designed to help people understand what Verizon provides by inviting them "to be a part of a movement that moves you."
This campaign played a major role in catapulting Coors Light from the #4 selling domestic beer to #2 at the time. Using the universal appeal of entertainer, Ice Cube, the stage was set to see Who Is The Coldest?
Included a full marketing mix with a consumer contest that traveled the states searching for the next Coldest MC. Joined by other prominent hip hop artists the campaign did wonders for the brand in terms of sales, awareness and engagement.
This was 1 of 2 online videos created with tons of articles to promote Canadian Tourism to the United States. The videos specifically focused on excursions that were off the beaten path.
Bill Nye partnered with Mashable on #GivingTuesday to host a "View-A-Thon" fundraiser on Facebook Live. It was done to raise awareness about the National Parks and why it's important to preserve them.
This is 1 of 4 episodes that follows a US Army soldier as he unveils what it's like to be in the US Army. This particular soldier was chosen as the audience being reached had an affinity for all things tech.
American Family wants you to dream fearlessly as they understand dreams are the most valuable things you own. Here a nine year old, motivational speaker promotes how to achieve the mindset needed to go after your dreams.
This was a broadcast and an online content piece. Two parts of a first trimester program that included digital, social, print, and broadcast designed to demonstrate how the Verizon network can help anyone reach their potential to enact positive change.
This is what happens when you put a cute little cartoon-like squirrel in a raunchy, raunchy world. Fortunately, Nintendo made sure this game was only for those who’ve mastered a high level of maturity.
This print and guerilla campaign included urinal mats and squirrel faced packaged condoms as well.
At the Idea Factory and Toy Maker 3000, kids are encouraged to do what they can’t normally get away with at home. They get to experiment, explore and let their imaginations run wild in a place designed to harness their craziest thoughts and spark the world’s next greatest inventions.
The campaign lived in print, direct mail and in store (museum) promotion.
These were two in a series of print executions meant to drive people to a number of events that showed the correlation between making great music and great beer.
Campaign included a website, events (musical performances), print, retail, ooh, digital banners, radio blasts, and special edition cans
These were Recruitment Posters created for Song, a low-cost Delta carrier, targeted toward social, trendy, style conscious people with a sense of humor. These also were the same type of people they wanted as customers.
With a pandemic, social unrest and a huge drive to vote, Hip Hop doesn’t just have something to say it has something to say right now!
A few from a series of wild postings that reflected the sentiment of the times.
![Boomerang Key Art [Season II]](https://images.squarespace-cdn.com/content/v1/55818e52e4b0ba8aa77bed55/1602343170094-8T7SKX1AXDIQPD0F52S2/image-asset.jpeg)
